Innovation rate of dermo-cosmetic products sold in pharmacies in Italy 2021
New Line Ricerche di Mercato, new brands and line extensions accounted for 13 percent of the total revenue generated by the cosmetics and hygiene segment. Among the products included in this segment, perfumes and nutricosmetics products were the ones for which new brands had the greatest incidence on revenue.
In 2021, over 12.7 thousand new brands and line extensions of dermo-cosmetics products were launched in Italian pharmacies. According to data provided by